Users will soon have a new feature that allows them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the company announced that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global launch. This shift aligns with a increase in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A significant portion of this material is deemed “AI slop”, a term for poor-quality, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, based on their own likes,” said a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its service identified as AI-generated. Collectively, in excess of 100 m pieces of content are added to the app every day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the amount of artificial media they see by accessing the content preference feature in the platform and picking “AI-generated content”. Other topics that currently be modified under the setting include current affairs, clothing, aesthetics, and choreography.
Platform Guidelines
The platform’s rules mandate content makers to tag convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Additionally, the app will from now on add an artificially created watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This step is aimed to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is additionally launching a $2 million AI literacy fund for specialists and institutions to produce learning resources about using AI responsibly. This initiative will support non-profit groups focused on educating coding and technology.
Platform Protection
The platform has justified its safety measures, during debate over proposals to lay off a large number of safety staff in the United Kingdom. The company is set to eliminate 439 jobs in its trust and safety division in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but AI can shield workers by eliminating the most distressing content prior to it is viewed by staff. TikTok announced a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
